1. Introduction

At ADDESSA Corporation (hereafter “ADDESSA”, “we”, “our”, or “us”), we value your trust. We are also committed in protecting your personal information. We are compliant with Republic Act No. 10173 (otherwise known as the Data Privacy Act of 2012) and its Implementing Rules and Regulations (IRR), to ensure that your data is handled lawfully, fairly and transparently.

This policy explains how we collect, use, protect and manage your personal data when you engage with us through any of the following means:

1. Purchasing products in-store or online;
2. Contacting our customer service team;
3. Subscribing to newsletters or marketing updates;
4. Joining promotions, raffles, or surveys;
5. Entering into contracts or transactions with us;
6. Applying for employment; or
7. Providing your information through any other interaction with Addessa (collectively referred to as “Services”).

By using our services, you acknowledge and consent to the terms outlined in this privacy policy. ADDESSA reserves the right to update this policy from time to time, and any changes will take effect upon posting on our website. Your continued use of our services signifies acceptance of the aforementioned changes.

2. Collection of Personal Information

Collection of Personal Information

We collect personal data that you voluntarily provide to us or that is necessary to deliver our services. Depending on the nature of your transaction with us, we may collect the following:

• Full name and contact information (i.e. phone number, email address, delivery or billing address);
• Payment and transaction details (processed securely through accredited payment partners);
• Account information and login credentials (for registered users);
• Governm/ent-issued identification or credentials (for verification, financing, or employment purposes); and
• Any other information relevant to your inquiries, transactions, or applications

3. How Do We Use Your Personal Information?

We will use your information only for the following legitimate purposes ("Purposes"):

• Customer Interaction and Service:
  • Providing you with products, services, promos, or activities that you have availed;
  • Processing your reservations, orders, payments and completing your transactions with us;
  • Contacting you in relation to your inquiries, requests or complaints;
  • Maintaining your accounts when you register in or use our website and other digital platforms;
  • Verifying your identity when you access your account;
  • Notifying you in case you win in any raffle, contest or promotion in which you participate, publishing relevant announcements and processing any tax-related or similar compliance requirements;
  • Facilitating warranty claims and providing you with customer support related to warranty issues;
  • Managing product servicing and facilitating repair services with authorized service centers upon your request;
• Analytics, Marketing and Promotion:
  • Performing data analytics and profiling for statistical, marketing, analytical, and research purposes;
  • Conducting business analyses to improve our goods and/or services;
  • Sending out market surveys, campaigns, promotions, and other marketing activities;
  • Communicating relevant products and services and advisories to you;
• Legal and Regulatory Purposes:
  • Complying with legal requirements and proceedings;
  • Preventing, detecting and investigating crime/s;
  • Pursuing or defending our legal claim/s;
• Security and General Business Operations:
  • Ensuring the security of our premises and the safety of our personnel and visitors; and
  • Carrying out other legitimate business purposes

4. Do We Share Your Personal Information to Other Entities?

ADDESSA Corporation ensures that your personal information shall be shared only in a manner that respects your privacy and in compliance with the requirements of the DPA. In certain circumstances, we may share your personal information to the following:

1. Our Parent Company, Affiliates and Authorized Personnel

   We may share your personal information (i.e., identifiers, contact data, and technical data) to our parent company, affiliates and our authorized personnel in relation to the Purposes declared in this Privacy Notice

2. Service Group

   Our service group may access and/or use your personal information (i.e., identifiers, contact data, and technical data). These may include our marketing partners, consultants, technology partners, service providers, hosting providers, third-party logistics providers, courier service providers, administrators of point earning/redemption programs, product manufacturers, authorized service centers and those that help us with our business activities. Through the execution of data privacy agreements or similar contracts, we require our service group to keep your personal information secure and we prohibit them from using or sharing your personal information for any purpose other than the Purposes declared in this Privacy Notice.

3. Government Agencies

   We may also share your personal data (i.e. identifiers, contact data, and technical data) in compliance with applicable laws or when required by a competent court, relevant government office or agency pursuant to DPA legislation and other applicable rules and regulations pertaining to data privacy

5. What are our Legal Bases for the Processing of Your Personal Information?

We may process your personal information based on one or more of the following legal grounds:

• Consent: We may process your personal information and/or sensitive personal information based on your explicit consent. This means that you have provided clear and voluntary permission for us to use your data for specific purposes, which you can withdraw at any time. Please note, however, that should you opt to withdraw, modify or limit the scope of consent provided, we may not be able to provide you with the services which you require. By continuously availing of our services or, by your continued use of our website and mobile application, you reaffirm the consent you have provided and authorize us to process your personal data pursuant to this Policy.
• Contractual Obligation:If you have entered into an agreement with us, we may process your personal information to fulfill our obligations under that contract. This includes providing the services or products you've requested and managing the associated transactions.
• Legal or Regulatory Obligation:In certain situations, we may need to process your personal information and/or sensitive personal information to comply with legal or regulatory requirements, such as tax regulations, or to respond to lawful requests from government authorities.

6. Collection of Non-Personal Information

In addition to personal data, we may collect non-identifiable information when you access our website or digital platforms. This may include:

• Browser type, device model, and operating system;
• Internet Protocol (IP) address and approximate location;
• Pages visited, time spent on the site, and user interactions; and
• Cookies and similar tracking technologies.

We use this data to analyze website performance, improve functionality, and provide more relevant marketing and product recommendations.

7. Data Security

Addessa takes data protection seriously. We implement administrative, technical, and physical safeguards to secure your personal information against unauthorized access, loss, misuse, or alteration. These include access controls, data encryption, secure servers, and employee confidentiality agreements. While we take every reasonable precaution to protect your data, no system or transmission over the internet can be guaranteed completely secure. You are encouraged to keep your account information and passwords private and to use secure devices and networks when transacting with us.

8. External Links

Our website, social media pages, or communications may contain links to third-party websites such as delivery partners, payment gateways, or e-commerce platforms (e.g., Shopee, Lazada, TikTok Shop). These sites operate independently and have their own privacy practices. Addessa is not responsible for the content, security, or policies of these external sites. We encourage you to review their respective privacy statements before sharing your information.

9. Children's Privacy

Addessa does not knowingly collect personal information from individuals under the age of 13. If we learn that we have collected personal data from a child without parental or guardian consent, we will promptly delete such information from our systems.

10. Your Rights as a Data Subject

Under the Data Privacy Act of 2012, you are entitled to the following rights:

• Right to be informed - to know how your personal data is being collected and used;
• Right to access - to request details of the information we hold about you;
• Right to rectification - to correct any inaccurate or outdated personal data;
• Right to object - to withhold consent or withdraw previously given consent;
• Right to erasure or blocking - to request deletion of personal data no longer necessary for the purpose it was collected; and
• Right to damages - to seek compensation for violations of your data privacy rights, if proven.

To exercise your rights or make inquiries about your personal data, please contact us using the details provided below. We may require verification of your identity before processing your request.

11. Policy Updates

Addessa may update this Privacy Policy to reflect changes in our operations, technology or legal requirements. All updates will be posted on our website, with the date of the latest revision indicated above. We encourage you to review this page periodically to stay informed of any changes.